Abascal: Social Media Bypasses Traditional Media's Gatekeeping

Santiago Abascal on the Changing Media Landscape: Social Media's Impact on Political Communication Spain - June 8, 2025 - In a recent video interview, Santiago Abascal, leader of the Spanish political party VOX, shared his insights on the changing dynamics of political communication in the digital age. Abascal highlighted the shift from traditional television appearances to the increased use of social media platforms for political engagement. "Before, you were invited to a television program, and 300,000 people would watch," Abascal stated, contrasting this with the millions who can now access his message through social media. He emphasized the accessibility and direct engagement that social media provides, especially for reaching younger demographics. Abascal also discussed the challenges faced by his party in gaining access to mainstream media. He suggested that social media offers a crucial alternative for disseminating their message and connecting directly with voters, bypassing the gatekeepers of traditional media. He noted the significant reach of his social media posts, often exceeding the viewership of television programs. This shift in communication strategy reflects a broader trend in political engagement, where social media is increasingly used to bypass traditional media outlets and connect directly with voters. Abascal's comments provide valuable insight into the evolving relationship between politics and the media in the digital age.