Ugandan Content Creators Face Platform Dilemma: Mainstream Media vs. New Wave

Kampala, Uganda – May 18, 2025 – Ugandan content creators are facing a dilemma: choose the established but challenging mainstream media or embrace newer platforms with greater reach. This was the central theme of a recent discussion on Sanyuka TV. Panelists highlighted the difficulties of gaining credibility on established channels like NBS, citing issues with visibility and audience engagement. "It's a struggle to get your content seen on NBS," one panelist commented, "the competition is fierce and the gatekeepers are selective." In contrast, platforms like TikTok and AfroMobile offer broader reach, though they may lack the same perceived credibility. The discussion concluded with a call for more support for Ugandan creators and a recognition of the evolving media landscape. This highlights the need for creators to adapt their strategies to reach their audiences effectively.