Ugandan Rapper's Recipe for Success: Relevance in the Music Industry

Ugandan Rapper Highlights 'Relevance' as Key to Success in Music Industry Kampala, Uganda – In a recent interview on Sanyuka TV's Music Jam Tunnyuke show, rising Ugandan rapper Moses Bigiwa discussed the crucial role of relevance in achieving success in the competitive music industry. Bigiwa, known for his unique style, emphasized that maintaining relevance isn't just about popularity, but directly impacts an artist's financial well-being and career progression. "In today’s music industry, relevance is everything," Bigiwa stated. He explained that consistent promotion and engagement with fans are vital for staying in the spotlight. This, he argues, is directly linked to income generation through performances, endorsements, and streaming revenue. The interview offered valuable insights into the challenges and strategies employed by Ugandan artists to navigate the industry. Bigiwa's candid discussion about the importance of promotion and maintaining a strong connection with fans provides a relatable perspective for aspiring musicians in Uganda and beyond. The segment concluded with Bigiwa expressing optimism about the future of Ugandan hip-hop and his plans for continued growth in the industry.