Beauty Influencer's Simple Hooded Eye Makeup Tutorial Goes Viral

US-based beauty influencer Sarah Baus (@sarahebaus) recently shared a tutorial on creating a simple hooded eye makeup look using a single product. The video, uploaded to social media on May 31st, 2025, quickly gained traction due to its practical approach and focus on a specific, highly-rated eyeshadow stick from Urban Decay. Baus, a former makeup artist for Estee Lauder, highlights the product's crease-resistant formula, making it suitable for those with oily eyelids. "This does not crease. It is fantastic," she states in the video. The tutorial demonstrates the step-by-step application process, emphasizing the importance of blending for a natural and flattering finish. The video also includes a brief mention of using a NARS eyeshadow base for added longevity. The tutorial's simplicity and the influencer's expertise make it a valuable resource for makeup enthusiasts of all skill levels. The video's popularity underscores the demand for accessible and effective makeup techniques.