TikTok Made Me Buy It: The BrüMate Cup That's Taking Over

BrüMate Cup Review: A TikTok Sensation? BrüMate, a popular drinkware brand, recently gained attention on TikTok thanks to a review by Sarah (@sarahmakesmelaugh). Sarah's enthusiastic video highlights several key features of the 40oz BrüMate cup, including its soft straw and magnetic lid. The magnetic lid, a feature Sarah initially overlooked, allows for easy cleaning and disassembly. "I didn't even know the lid was magnetic!" she exclaimed in her video. The video's popularity, with over 13,800 views and hundreds of likes, suggests significant consumer interest in this product. The ease of cleaning and the cup's compatibility with car cupholders are also highlighted as key selling points. While the video is clearly promotional, its clear demonstration and positive reception indicate a potential market for this type of drinkware.