Hailey Bieber Becomes a Billionaire: Rhode Skincare Sold for $1.4 Billion

Hailey Bieber's Skincare Brand Rhode Sold for $1.4 Billion, Making Her a Billionaire The beauty world is buzzing after the announcement that e.l.f. Beauty has acquired Hailey Bieber's skincare line, Rhode, for a staggering $1.4 billion. This deal catapults Bieber into billionaire status, sparking conversations about wealth, privilege, and the ethics of success in the industry. The acquisition, confirmed on May 28, 2025, marks a significant milestone for both companies. e.l.f. Beauty gains a popular and high-profile brand, while Bieber secures a substantial financial windfall. Bieber will also step into the role of chief creative officer and head of innovation at e.l.f. Beauty. "It's hard to succeed in the world of skincare," notes Saron, a pop culture commentator who discusses the acquisition in a recent video. "She has developed a consumer base that has shown they will buy her stuff over and over again." This sentiment highlights the impressive business acumen behind Rhode's success. However, the news is not without its complexities. Bieber's background as a 'nepo baby' — a child of famous parents — has fueled discussions about privilege and its role in business success. Saron's video also raises questions about the ethics of extreme wealth, prompting viewers to consider the social responsibilities that come with such financial success. The future will reveal how this acquisition impacts both the beauty industry and the ongoing conversation about wealth inequality.