Brazil's Senate Moves to Curb Gambling Ads

Brazil's Senate Approves Bill to Curb 'Bets' Advertising BRASILIA, May 29, 2025 – The Brazilian Senate took a significant step towards regulating the advertising of fixed-odds betting companies ("bets") with the approval of a new bill by the Senate's Sports Committee. The bill addresses concerns about the rapid growth of such advertising in sports broadcasts and on social media, raising worries about potential negative impacts, particularly on young people. "The sheer volume of betting ads has become overwhelming," said Senator [Insert Senator's Name], a key figure in the bill's development. "This bill seeks to strike a balance between allowing the industry to operate and protecting our citizens from the risks of problem gambling." The proposed legislation includes several key provisions. It prohibits the participation of athletes, influencers, and public figures in betting advertisements. It also mandates prominent warnings about the dangers of gambling addiction. Furthermore, the bill restricts the timing and placement of betting ads on television and online platforms. Ads will be limited to short windows before and after sporting events. The bill's next stop is further review by other Senate committees. If approved, it will then move to the Chamber of Deputies for consideration. After that, if passed, it will go to the President for final approval. This initiative reflects Brazil's growing focus on responsible gambling and consumer protection.