Southern Connecticut State University's TikTok Success: A Winning Strategy for Student Recruitment

Southern Connecticut State University uses TikTok to attract prospective students. Southern Connecticut State University (SCSU) is using TikTok to showcase campus life and attract prospective students. A recent video, set to upbeat music, highlights student activities, sporting events, and academic life. "This is a great way to show potential students what SCSU is really like," said one university official. The video has garnered significant views and engagement, demonstrating the effectiveness of this social media strategy. The university's use of TikTok is a testament to the evolving methods of higher education outreach.