At-Home Fitness Trend: Pilates Kit Gains Popularity

London-based Pilates instructor sculptwithsyd (@sculptwithsyd) recently partnered with BetterMe to promote their new Pilates Essential Kit. The video showcasing the unboxing and use of the kit has quickly gained popularity, accumulating over 120,000 views and thousands of likes in a short period. The video's success highlights the increasing demand for convenient and aesthetically pleasing at-home fitness solutions. Many comments on the video inquire about the price, indicating strong consumer interest. "How CUTE is this Pilates Essential Kit?!" sculptwithsyd exclaims in the video, emphasizing the kit's visual appeal. The partnership demonstrates a successful marketing strategy, using a social media influencer to reach a wider audience. The positive reception suggests a growing trend in at-home fitness, driven by convenience and the desire for stylish fitness equipment.

Marie Claire UK

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