
QVC's Historic TikTok Super Brand Day: A New Era in Retail
QVC Makes History with First TikTok Super Brand Day QVC, a prominent home shopping network, partnered with TikTok to host its inaugural Super Brand Day, a full day of live shopping experiences. The event, which took place on May 14th, 2025, featured a diverse range of products and celebrity appearances. Sherri Shepherd, a QVC ambassador, enthusiastically promoted the event in a video, highlighting the exclusive deals and the participation of fellow ambassadors Jennie Garth and Stacy London. "This is a big deal because no other retailer has partnered with TikTok to provide a full day of live shopping experiences," Shepherd stated in the video. The event showcased a variety of products, including the Ninja Creami ice cream maker and Tarte cosmetics, demonstrating QVC's adaptability to evolving shopping trends. The collaboration marks a significant step in the integration of social media platforms with traditional retail, offering consumers a unique and engaging shopping experience.