TikTok Skincare Review Sparks Debate: Is Clickbait Effective?

In a recent TikTok video, a woman documents her first experience using Dr. Melaxin peel shot, a skincare product. Filmed in her bathroom, the video shows her applying the product and reacting to its effects. She exclaims, "Oh my gosh, wait! There's already stuff coming up!" highlighting the product's immediate impact. The video concludes with her praising the product's ability to leave her skin feeling soft. While the video employs clickbait techniques, it also provides a visual demonstration of the product's efficacy. This raises questions about ethical marketing practices and the role of visual demonstrations in online product reviews.