Live-Selling Takes Malaysia by Storm: Short Videos, Big Sales

While this video is primarily an advertisement, a short news piece could be written about the increasing popularity of live-selling events in Malaysia and the marketing strategies employed by online sellers. This could include an analysis of the effectiveness of such short, attention-grabbing videos in driving sales and engagement. It could also explore the challenges and ethical considerations surrounding live commerce. For example, a quote could be included about the importance of transparency in advertising from a consumer protection expert or a representative from a relevant consumer protection agency.