Clickbait Tactics Drive Traffic to Malaysian Influencer's Live Sale

In a recent social media trend, Malaysian influencer sitijamumall employed clickbait tactics to promote a live warehouse sale. The short video, uploaded on June 1st, 2025, urged viewers to join a live session, promising significant discounts. The influencer stated, "masuk live sekarangg" (join the live now), highlighting the urgency and attractive pricing. While effective in driving traffic, this strategy raises questions about transparency in online sales promotions. The video's success, however, underscores the power of short, attention-grabbing content in digital marketing.