Straight talk, indie vibes: The miracle formula boosting Aussie beauty start-ups
Local entrepreneurs are edging into the global beauty market with the help of smart comms, no-BS ingredients – and stunts that get eyeballs on their …
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Unexpected Viral Marketing: Skincare Brand's Train Spotting Success
A small Australian skincare company, Boring Without You, founded by Davey Rooney, experienced a viral marketing success thanks to an unexpected product placement. A video showing a woman using their face mask on a train unexpectedly went viral on TikTok, garnering over 30,000 views. Rooney, in a follow-up video, expressed his surprise and delight at the organic advertisement. "Can't believe this was spotted on a train," he exclaimed in the video. The incident highlights the unpredictable nature of viral marketing and the power of social media in boosting small business visibility. While the company's TikTok account, @skincaredavey, already had a following, this unexpected event significantly increased brand awareness and engagement. The video serves as a case study in the effectiveness of organic marketing, demonstrating that sometimes the best advertisements are unplanned.
