Ghanaian Fisherman Uses TikTok to Boost Tilapia Sales

Local Fisherman Promotes Tilapia Sales Through Engaging TikTok Video A short video posted on TikTok by a Ghanaian fish seller has gained attention for its simple yet effective approach to promoting local produce. The video, lasting approximately 30 seconds, showcases fresh and roasted tilapia fish, encouraging viewers to contact the seller via direct message to place orders. The seller's use of background music and a clear visual presentation has helped to create an engaging advertisement. While the video primarily focuses on promoting a product, it also highlights the availability of fresh, local seafood in Ghana. The video's success suggests a growing trend of using social media platforms for small-scale business promotion. The seller's innovative marketing strategy could serve as an example for other local businesses in Ghana and beyond.