Ghanaian Marketing Guru's Viral Tip: Plan Before You 'Spray and Pray'

Ghanaian Digital Marketing Expert Stresses Strategic Planning: 'Orientation Is Critical' Accra, Ghana – May 23, 2025 – SkobaPR7, a digital marketing consultant and trainer based in Ghana, recently highlighted the crucial difference between strategic and tactical approaches in marketing communication. In a short video posted online, SkobaPR7 emphasizes the need for thorough research and planning before implementing any marketing strategy. "Every communication must be based on a certain context," SkobaPR7 stated in the video. "Strategic thinking means you pray, and then you spray. A tactical approach is just spraying and praying." He illustrates this by explaining that companies operating strategically conduct thorough market research and SWOT analysis to understand their audience before launching campaigns, unlike those who simply employ a tactical approach without proper planning. SkobaPR7's insights offer valuable advice for businesses looking to improve the effectiveness of their marketing efforts. His emphasis on understanding audience personas and psychographics provides a practical framework for developing successful marketing strategies.