Temu's Deceptive Notifications: A Wake-Up Call for App Users

Temu App Notifications: A Case Study in Deceptive Marketing In today's digital landscape, mobile apps are ubiquitous. However, not all apps adhere to ethical marketing practices. A recent video by SmartWorld.it highlights the deceptive notification system used by the popular Temu app. The author, in a video uploaded on May 29th, 2025, details his experience with multiple notifications falsely advertising refunds and credits. "I'm officially fed up with Temu's notifications," he states in the video. These notifications, often appearing multiple times a day, create a sense of urgency and encourage users to spend more money. The video provides several screenshots showcasing these false claims. The author's complaint isn't merely about the frequency of notifications but also their deceptive nature. He suggests that this tactic is a common practice among many apps, not just Temu, and recommends viewers watch "The Social Dilemma" documentary on Netflix to better understand the manipulative nature of such marketing strategies. This case highlights the importance of consumer awareness and the need for greater regulation of deceptive app notifications.