
Creative Bloq
How the viral Labubu craze made TikTok crave consumerist crap
Scarcity + virality = profit.
UK Toy Collector Showcases Rare Labubu Collection: A recent video by Sofia Petrillo (@sofiapetrillo) has gained popularity, showcasing her extensive collection of Labubu toys. Petrillo highlights several rare items, including the sought-after macarons and the Big Into Energy series. "These are so cute," she says, expressing her enthusiasm. The video also announces a giveaway of some of her collection, further engaging her audience. The video's success reflects the growing interest in collectible toys and the strong community surrounding specific brands like Labubu.
Scarcity + virality = profit.