Costco's Milk Jug Design Under Fire After Viral Video

Costco Milk Jug Design Draws Customer Complaints A recent video posted by Some Guy Avery on social media has highlighted customer dissatisfaction with the design of Kirkland Signature gallon milk jugs sold at Costco. Avery's video, which has garnered significant online attention, shows the difficulty of pouring milk from the jug due to its awkward shape and handle. "It's literally the worst designed container in the world," Avery states in the video, demonstrating his struggles to pour the milk without spilling. The video has resonated with many viewers, with some commenting that they share the same frustration. While Costco has not yet publicly responded to the criticism, the video serves as a reminder of the importance of user-friendly product design, even for everyday items like milk containers. The incident underscores the power of social media in amplifying consumer voices and potentially influencing product improvements. The video's popularity suggests a potential need for Costco to reconsider the design of its milk jugs.

The Daily Dot

4 months ago

‘How am I supposed to pour this?’: Costco shopper reaches for a gallon a milk. …

'I've been saying that for years.'