Influencer Jayda Cheaves Addresses 15,000-Order Backlog, Vows to Ditch Pre-Orders

Jayda Cheaves, owner of the Waydamin clothing brand, recently faced a significant challenge in fulfilling 15,000 pre-orders. The delay, she explains in a video, was due to unexpected tariffs and the logistical hurdles of transitioning to a new warehouse and fulfillment process. "The tariffs did affect us, delaying shipping quite a few," Cheaves stated. The video shows the massive amount of inventory waiting to be processed. Cheaves assures customers that orders will begin shipping this coming Monday. The incident serves as a case study in the challenges of scaling a business and managing customer expectations in e-commerce.