UK Fashion Influencer's Summer Holiday Haul Goes Viral

British Fashion Influencer Shares Summer Holiday Haul British fashion influencer Southerly Bower (@southerlybower) recently shared her summer holiday clothing haul on social media, generating considerable interest among her followers. The video, posted on May 18th, 2025, showcases items from popular high-street brands H&M, River Island, and Primark. Bower's engaging style and humorous commentary make the video relatable and entertaining. "I’ve watched this back and really thought how strange I am," Bower laughs in the video, commenting on her initial reactions to some of the clothing. The video shows her trying on a range of items, including red trousers from River Island, which she describes as "lovely" and versatile, and a white playsuit, which she considers as a potential evening outfit if dressed up. She also features denim shorts from H&M, expressing some uncertainty about their fit. The video, which has already accumulated thousands of views and numerous likes, demonstrates the continued popularity of fashion hauls and the influence of social media personalities on consumer trends. Bower's candid reviews and relatable style add a personal touch, making her content particularly engaging for her audience.