Hailey Bieber Sells Rhode Beauty for $1 Billion: A New Chapter Begins

Hailey Bieber's Rhode Beauty Acquired by e.l.f. Beauty for $1 Billion In a major deal that made headlines, Hailey Bieber's skincare and makeup brand, Rhode, was acquired by e.l.f. Beauty for a potential value of $1 billion. The acquisition underscores the growing influence of celebrity beauty brands and the strategic investments being made in the beauty industry. The deal, announced on Wednesday, includes a significant cash payment of $600 million and $200 million in e.l.f. Beauty stock. Further payments are contingent upon Rhode's future growth, indicating confidence in the brand's potential. Forbes magazine reported on the deal, highlighting its significance as one of the largest celebrity beauty acquisitions in recent years. Bieber herself expressed excitement about the partnership on social media, stating, "When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing Rhode to more spaces, places, and faces globally." She will transition into a new role as Chief Creative Officer and Head of Innovation at e.l.f. Beauty. This acquisition marks a new chapter for Rhode and positions e.l.f. Beauty for further expansion in the market. The deal showcases the synergy between established beauty companies and the innovative power of celebrity-founded brands.