Heidi Montag's AMAs 2025 Wig: A $20,000 Hair Disaster or a Publicity Masterstroke?

Heidi Montag's AMAs 2025 Wig Sparks Debate: Spencer Pratt's Plea for Fan Support Los Angeles, CA – Heidi Montag's appearance at the 2025 American Music Awards generated significant buzz, primarily due to her choice of wig. The reaction was mixed, with some praising the look and others criticizing it. Spencer Pratt, Heidi's husband, addressed the controversy in a recent video, expressing both surprise and gratitude for the widespread attention. "A lot of people loved the wig; a lot of people didn't love it so much," Pratt stated in his video. He candidly discussed the substantial cost of a high-quality wig, stating that "a really nice wig is $20,000." To improve Heidi's future hair choices, Pratt launched a call to action, urging fans to preorder "Heidiwood" to help fund better wigs. This approach presents a unique angle on celebrity image, highlighting the financial investment and the unexpected involvement of the fan base.

E! Online

Spencer Pratt Defends Heidi Montag's Wig at American Music Awards 2025

Spencer Pratt defended wife Heidi Montag amid criticism of the blond bob wig she wore to the 2025 American Music Awards, telling fans how they can he…

People.com

Spencer Pratt Responds to ‘Wig Haters’ Who Slammed Heidi Montag’s American Music Awards Hair: 'We Don't Have $20K Wig Budget'

Spencer Pratt went on TikTok and Instagram on Tuesday, May 27, to defend his wife, Heidi Montag, after she attended the 2025 American Music Awards we…