Steven Bartlett's Honest Journey: From Struggle to $100,000 Challenge

Steven Bartlett's Unexpected Entrepreneurial Journey and the Launch of the $100,000 Stan Challenge London, UK – June 3, 2025 – Steven Bartlett, host of the popular podcast "The Diary of a CEO," recently shared a candid video reflecting on his entrepreneurial journey. In the video, Bartlett details the unexpected challenges he faced, contrasting his initial optimistic vision of a 'straight line' to success with the reality of a 'squiggly' path filled with doubt, struggle, and external criticism. He emphasizes the importance of naivety in giving him the confidence to persevere. "If I’d known how hard it would be… I might not have started," Bartlett admits in the video. He goes on to describe the significant psychological toll of entrepreneurship, emphasizing the need for mentorship and support. The video also serves to promote "The Stan Challenge," a new initiative in partnership with Stan Store. The challenge offers participants a chance to win $100,000 and receive mentorship from Bartlett and the founder of Stan Store. The video concludes with a call to action, encouraging viewers to participate in the challenge via a link in Bartlett's bio. The challenge represents a unique opportunity for aspiring entrepreneurs, offering both financial rewards and valuable guidance from a successful businessman. Bartlett's willingness to share his personal struggles adds a layer of authenticity and relatability to the promotion, making the challenge more appealing to potential participants.