Gomel Sneaker Store Uses Short Videos to Boost Sales

Gomel Sneaker Scene: A Look at Local Businesses Gomel, Belarus is home to a growing number of sneaker boutiques, catering to the local demand for stylish footwear. One such store, СТИЛЬ.ON, recently posted a short video advertisement showcasing their Nike Air Max 90 stock. The video highlights the shoes' black and white colorway, available sizes (40-45), and price (120 rubles), along with information about Europost shipping. This reflects a trend among smaller Belarusian businesses to use short, informative videos for online marketing. "We're trying to reach a wider audience through social media," says a representative from СТИЛЬ.ON. "The videos are a quick and effective way to showcase our products." While the video itself is concise, it offers a glimpse into the local sneaker market and the strategies businesses are employing to connect with customers online. The use of Europost for shipping also suggests a willingness to reach customers beyond Gomel. The success of businesses like СТИЛЬ.ON demonstrates the increasing importance of online marketing in Belarus, even for smaller, local enterprises.