Nigerian Bedsheet Vendor Uses Humor to Boost Business

Owerri, Nigeria - A local businesswoman is using creative marketing tactics to promote her bedding business. Sugarest, known as SugarestBedding online, recently posted a video on social media showcasing her products in a humorous way. In the video, she carries numerous pillows and bedsheets while lip-syncing to a popular audio track. This attention-grabbing approach has generated some interest online, demonstrating the power of creative advertising in reaching local markets. "Change business keh!!! People don the already call me SugarRestbedding oooo," Sugarest says in the video, highlighting her business name and encouraging viewers to contact her. While the video is primarily an advertisement, it reflects a growing trend of small businesses using social media for creative marketing.