
'I'm literally about to cry': Marshalls customer buys Dr. Bronner's Pure Castil…
A Dr. Bronner's loyal customer is demanding answers from the company after she noticed a few differences in the new Magic Soap bottle.
A recent viral video by TikTok user @sugarhoneyicey has sparked discussion among consumers of Dr. Bronner's soap, alleging a significant change in the product's formula and a notable price increase. In her video, which has amassed over a million views, the user expresses profound disappointment, claiming that new bottles of the popular soap now feature different ingredients, including 'wax' and 'potassium hydroxide,' which she states were not present in previous formulations. She also noted a change in labeling from 'Pure-Castile Soap' to 'Magic Soap'. Furthermore, @sugarhoneyicey highlighted a perceived price hike, stating that a bottle of the soap, which she previously purchased for $14-15, now costs around $18. She emphasized her reliance on Dr. Bronner's as her preferred soap, expressing frustration over what she described as 'bullshit' changes. This consumer outcry raises questions about potential product alterations and their impact on loyal users.
A Dr. Bronner's loyal customer is demanding answers from the company after she noticed a few differences in the new Magic Soap bottle.