Taylor Swift's Style Choice Hints at TS12 Album Direction

Taylor Swift's NYC Outing Sparks Speculation About TS12 Style: A Doen Dress and Fan Theories New York City, May 30, 2025 – A recent sighting of Taylor Swift in New York City has sparked a flurry of speculation amongst fans about the style direction of her upcoming album, TS12. A video posted by Kansas City-based Swiftie Jojo (@swiftieinkc) on TikTok analyzes Taylor's choice of dress, a floral design by the brand Doen. Jojo points out that Doen is a designer Taylor has worn before, but not frequently. "I think this designer could be one of the staples for TS12," Jojo states in the video, comparing Taylor's look to other outfits worn during previous album eras. The video also highlights a previous Instagram post showing Taylor in Doen, further fueling fan theories about the potential connection. While the video's initial focus is on the NYC sighting, the underlying analysis of Taylor's style choices and their potential significance for TS12 makes it a topic of interest to a wider audience of music fans and fashion enthusiasts. The video's popularity, with over 132,000 views, also suggests a significant level of interest in this topic. The use of visual aids like photos and video clips strengthens the analysis, making it more engaging and credible. The video concludes with a call to action, encouraging viewers to share their thoughts and opinions on the possibility of Doen becoming a staple designer for TS12, suggesting a potential ongoing conversation.

Glamour

Taylor Swift Fans Think Her Latest Floral Dress Is an Anti-'Reputation (TV)' Easter Egg

Fans seem to have two strong theories about her most recent look by Dôen.