WAtoday
In fashion, it’s all about location, location, location
A new building in Barangaroo puts Aje ahead of the Australian fashion pack.
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Aje's Stunning Show at Australian Fashion Week: Critics Rave
Australian Fashion Week: Aje Show Receives Rave Reviews Sydney, Australia – Aje, a leading Australian fashion label, made a significant splash at Australian Fashion Week with its latest collection. The show, which took place on May 14, 2025, featured a range of designs praised by critics for their creativity and execution. Fashion commentators Damien Woolnough and Glynis Traill-Nash offered positive assessments of the collection. Woolnough noted the "well-executed" use of embellished denim, while Traill-Nash highlighted the "beautiful printed sequin items" that added a unique touch. The collection showcased many of Aje's signature styles, including tiered dresses and ruffled gowns, but also ventured into new territory with its impressionistic-inspired prints. "It was a really great collection," stated Traill-Nash in her review. "They didn't take the intellectualism too far, and we saw all the signatures we expect from them." This positive feedback reflects Aje's strong presence and influence within the Australian fashion industry, promising a bright future for the brand. The show was a success, demonstrating Aje's ability to balance signature styles with innovative designs, solidifying its position as a key player at Australian Fashion Week.
