Tesco Footage Exposes Gen Z's Struggle Amidst UK Cost of Living Crisis

The UK is facing a cost of living crisis, impacting many, particularly young people. Recent footage from Tesco shows Gen Z shoppers relying heavily on reduced-price items. A Food Foundation Trust study reveals 12.7% of UK households skip meals due to financial constraints. The video highlights the struggles faced by young adults, with 76% of 18-24 year olds on low incomes unable to afford groceries. "Food prices have risen by more than 19% since March 2023," the video's creator explains. While some might see reduced-section shopping as normal, this situation underscores a deeper issue. The government's response to the crisis is a key area of concern. The video concludes with a call for better government intervention.