Free Beauty Brush Sweetens Maybelline Concealer Deal

Consumers are always on the lookout for a good deal, and a recent TikTok video highlights a clever marketing strategy employed by Maybelline. The video, created by Tamie Konzier (@tamie.lynn), showcases the Maybelline Instant Rewind Eraser concealer, emphasizing that it comes with a free BK beauty brush. Konzier states, "Buy a concealer, get a free BK beauty brush!" The brush, typically priced at $24, is a significant added value. The video has garnered 1268 views and 10 likes in just two days, suggesting consumer interest in this type of promotion. While the video is short and primarily promotional, it underscores the power of offering free items to boost sales and consumer satisfaction. This kind of promotional strategy is becoming increasingly common across various brands and products.