Serbian Beauty Influencer Highlights Demand for Affordable Makeup, Spotlights e.l.f. Cosmetics

Belgrade, Serbia – June 3, 2025 – A popular Serbian beauty influencer, tashlicious, recently posted a video review of e.l.f.'s Halo Glow Beauty Wand, generating significant buzz among her followers. The review highlights the product's surprisingly high pigmentation and ease of blending, comparable to more expensive brands like Charlotte Tilbury. However, tashlicious expresses frustration that e.l.f. cosmetics are unavailable in Serbia, stating, "It's a real shame that we can't get e.l.f. here. They have such great products!" The video's popularity suggests a significant local demand for more affordable, high-quality makeup options. This review underscores the growing influence of beauty influencers in shaping consumer choices and highlights the challenges faced by consumers in accessing international beauty brands in certain markets. The positive feedback on the e.l.f. product could encourage international brands to consider expanding their distribution networks to meet the demands of consumers in underserved regions.