TikTok Influencer Exposes Expensive Makeup Dupe: Is L'Oréal the Better Choice?

Belgrade, Serbia - June 7, 2025 - A recent TikTok video by beauty influencer tashlicious has sparked a conversation about the cost-effectiveness of high-end cosmetics. The video compares Merit's popular highlighting stick with a significantly cheaper L'Oréal alternative. Tashlicious applies both products, demonstrating their similar 'glass skin' effects. "Don't waste your money on this," she declares, referring to the Merit product, emphasizing the L'Oréal dupe's superior value. The video has garnered significant attention, highlighting the ongoing consumer interest in finding affordable alternatives to luxury beauty products. The popularity of this type of content underscores the growing influence of social media on beauty purchasing decisions.