Australian Skincare Brand Goes Viral with Humorous 'Clapback' to Online Trolls

A recent social media video from Australian skincare brand tbh skincare has garnered significant attention for its unconventional approach to addressing online criticism. The video features four female employees dancing and lip-syncing in their office, playfully responding to negative comments displayed as text overlays. Among the comments addressed were "Bring back gender pay gap" and "Just get back in the kitchen." The brand's lighthearted 'clapback' style has resonated with many viewers, leading to a surge in engagement and positive feedback. One commenter stated, "People hate it when women just have fun and that’s so weird to me! You girls are awesome keep up the positive energy." Another added, "I mean as far as marketing goes, 10/10, I’d never heard of y’all before this! And I’m an Aussie so I love following an Aussie business." The video, uploaded on July 12, 2024, has accumulated over 6.4 million views, 354,000 likes, and 986 comments, showcasing the power of humor and authenticity in digital marketing.

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