Lagos T-Shirt Supplier's Smart Ileya Sales Strategy

Ileya Sales in Lagos: A T-Shirt Supplier's Marketing Strategy Lagos, Nigeria – The Ileya festival is a significant event in Nigeria, and businesses are leveraging the occasion for promotional activities. A T-shirt supplier in Lagos, known as tees_supplierinlagosnigeria, recently launched an advertising campaign on TikTok to promote their Ileya sales. The video showcases various T-shirt designs and bundles, highlighting the discounted prices. "Text 070108460:70 on WhatsApp to be added to the wholesale group," says the supplier in the video, emphasizing the ease of ordering. The supplier offers different bundles, with prices ranging from 5,000 Naira for a single bundle to 50,000 Naira for ten bundles. This strategy targets both individual buyers and wholesalers. The video's success is evident in its 117 views in less than a day, suggesting a positive response from potential customers. The campaign demonstrates how small businesses are using social media platforms to reach their target audience during major events.