Coca-Cola Chile's ReturnApp: A Digital Solution for Sustainable Reuse

Chile Celebrates National Reuse Day: Coca-Cola's ReturnApp Drives Sustainability Chile joined the global movement towards sustainability on National Reuse Day. Coca-Cola Chile partnered with Tele13 to highlight their innovative ReturnApp, a digital platform simplifying the return of reusable bottles. The initiative aims to reduce waste and promote environmentally friendly practices. The ReturnApp streamlines the recycling process. Users scan a QR code on the bottle, deposit it in a designated machine, and receive a digital credit. Paola Calorio, Coca-Cola Chile's Sustainability Director, stated, "We've eliminated the main barrier to reusable bottles." Former Environment Minister Pablo Badenier emphasized the importance of collaboration between large companies and startups for impactful change. The partnership demonstrates a commitment to environmental responsibility. The ReturnApp's success could inspire similar initiatives globally, contributing to a cleaner and more sustainable future. The initiative demonstrates the power of collaboration and technology in tackling environmental challenges.