ASMR Food Trends: Crumbl Cookies Take Center Stage

Crumbl Cookies Take Over Social Media: A Silent Mukbang Phenomenon In a world of increasingly visual and engaging online content, food videos have become a popular form of entertainment. One recent trend gaining traction is the silent mukbang, a type of video where people eat large quantities of food silently, often with satisfying ASMR sounds. A recent video by That Foodie Lyss showcases this trend, focusing on the popular cookie chain, Crumbl. The video features a variety of Crumbl cookies, including the confetti cake, lemon, chocolate chip, and Oreo options. The ASMR elements of the video, such as the sounds of the cookies being bitten into and the milk being sipped, are particularly engaging for viewers. "The Crumbl cookies were amazing," says That Foodie Lyss in her video. "The textures and flavors were so satisfying." The video's popularity highlights the growing appeal of ASMR and food content on social media. It's a testament to the power of visual and auditory stimulation in capturing attention online. The success of this type of video also suggests a potential shift in how food is marketed and consumed, with silent mukbangs providing a unique and engaging alternative to traditional food reviews.