The Champions Burger reúne en el Camp de Mestalla a las mejores hamburguesas del país
Tras el éxito del año pasado, el evento gastronómico vuelve a València hasta el 23 de junio
Valencian Grandmothers Put The Champions Burger to the Test Valencia, Spain – In a novel marketing campaign, The Champions Burger recently invited a panel of Valencian grandmothers to sample their new burger creations. The event, held at the iconic Camp de Mestalla stadium from June 5th to 23rd, 2025, generated a viral video showcasing the grandmothers' candid reactions and humorous commentary. "Ai, que bo!" exclaimed one grandmother, clearly impressed by the burger's flavor. Another commented, "Esto es hígado?" (Is this liver?), highlighting the unexpected and sophisticated taste combinations. The video, which has already garnered thousands of views and shares, is a testament to the power of authentic engagement. By tapping into local culture and humor, The Champions Burger has created a memorable campaign that resonates with audiences far beyond Valencia. The success of this unconventional approach demonstrates how effective a blend of local culture and playful marketing can be in today's digital landscape.
Tras el éxito del año pasado, el evento gastronómico vuelve a València hasta el 23 de junio