Dodge's Electric Muscle Car Flops: Massive Price Cuts as Sales Plummet

Dodge's Electric Muscle Car Flops: Dealers Slash Prices Amidst Poor Sales Dodge's ambitious foray into the electric muscle car market with the Charger Daytona SRT has hit a major snag. The high-priced vehicle, with an MSRP exceeding $60,000, is languishing on dealer lots across the US, leading to significant price cuts. Dealers report selling the cars at almost half off the original price. One dealer stated, "We're practically begging customers to buy them." This unexpected failure highlights the challenges automakers face in transitioning to electric vehicles, especially when targeting niche markets. Analysts suggest that Dodge may have misjudged consumer demand for an electric muscle car, overlooking the importance of balancing performance with affordability and practicality. The company's decision to focus on its four-door Daytona model suggests a course correction in strategy. The situation serves as a cautionary tale for other automakers venturing into the electric vehicle market.