Esthetician Reveals Communication Secret to Client Retention

Communication Skills: Key to Success in the Esthetics Industry The beauty industry is booming, and estheticians play a crucial role. But technical skills aren't enough; communication is key. Lydia Rose, a US-based esthetician, highlights this in a recent TikTok video. She emphasizes the importance of building rapport with clients and avoiding negative comments about drugstore products. "Crapping on drugstore products, especially due to financial concerns, makes clients feel bad," Rose explains. Instead, she suggests a conversational approach, educating clients without making them feel inferior. Rose's advice is based on years of experience in customer service, giving her insights into effective client interaction. Her video has garnered significant attention, underscoring the need for effective communication training within the esthetics industry. By fostering a positive and informative client experience, estheticians can build loyalty and enhance their professional success. The focus should be on education and collaboration, not judgment.