Express.co.uk
Dunelm viral lamp looks like designer but is £185 cheaper
The lamp comes in several different colours and patterns.
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Dunelm's 'Dopamine Decor' Lamps Spark Online Frenzy and 90-Minute Shopping Trips
A recent social media video has highlighted a surge in demand for unique floor lamps from UK retailer Dunelm, described by one influencer as 'dopamine decor.' The video, posted by 'Em 🐆' (@theemsedit), documents her journey to purchase a specific cow-print floor lamp after initially regretting not buying it. The creator, based in Bath, shared her experience of making a 90-minute round trip with her partner to secure the item, which she noted was a 'special buy' and not available online. Upon successfully acquiring and installing the lamp, she expressed her 'obsession' and predicted a rapid sell-out of the collection. The lamps, also available in striped patterns, are priced at £65, with some variations at £50. This incident underscores the influence of social media trends on consumer purchasing habits, particularly within the home decor sector, as shoppers rush to acquire popular, limited-edition items.
