Steve Jobs's Secret to Success: Reinventing, Not Inventing

A Billionaire Mindset: Reinvention, Not Invention, as the Key to Success Los Angeles, CA – June 3, 2025 - A recent short video circulating online offers a unique perspective on the business acumen of the late Steve Jobs. The video, uploaded from the UK, features an unnamed speaker who claims that Jobs's genius lay not in inventing new products, but in masterfully reinventing existing ones, making them more relevant and desirable to consumers. "The genius of Steve Jobs was never in inventing anything," the speaker states. "He was reinventing something to the point that people needed it." This is illustrated using the ubiquitous Apple iPhone as an example of a reinvented product that has become indispensable in modern life. The video suggests that this strategy of "reinvention" is a key takeaway for aspiring entrepreneurs. The video's concise yet insightful commentary has garnered significant attention online, accumulating thousands of views in a short time. While the video's production is simple, its message is powerful and thought-provoking, potentially sparking discussions about innovation and business strategies in the tech world and beyond.