Postpartum Vision Changes: A TikTok Influencer's Story

Postpartum Vision Changes: A TikTok Influencer's Story and the Rise of Customizable Eyewear A recent TikTok video by influencer Kelsey Rhae (@thekelseyrhae) has highlighted an often-overlooked consequence of pregnancy: vision changes. Rhae, a self-made entrepreneur and mother based in the Philippines, shared her experience in a promotional video for Pair Eyewear, a company specializing in interchangeable eyeglass frames. In the video, she states, "I gotta know if anyone else experienced loss of eyesight after their pregnancy?? 🤯." This relatable experience resonated with many viewers, leading to increased engagement on the video. The video also showcases the various frame styles offered by Pair Eyewear, demonstrating how the customizable aspect caters to changing fashion preferences. Rhae's personal story, combined with the product demonstration, makes for a compelling case study of how personal experiences can drive effective marketing in the digital age. The video's popularity underscores the importance of addressing the often-unseen impact of pregnancy on women's health and the growing demand for personalized and fashionable eyewear.