AI in content marketing: How creators and marketers are using AI to speed up & succeed [data]
From the experiences of real marketing professionals, discover how creators and marketers are using AI and what this means for output and productivit…
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Behind the Scenes: The Making of a The North Face Commercial
Behind the Scenes: A Look at the Making of a The North Face Commercial The North Face, a leading outdoor apparel brand, recently released a new commercial. The production of this commercial provides a fascinating case study in modern advertising. A recent TikTok video offers a behind-the-scenes look at the filming process, showcasing the collaborative effort and technical expertise involved. The video highlights various aspects of the production, including camera setups, lighting, and the models' performances. The dynamic and engaging style of the video makes it easily shareable and highlights the energy on set. While the TikTok video is short, it provides valuable insights into the commercial production process, showing how a team works together to create a compelling advertisement. This production serves as a testament to the creative and technical skills needed to create modern advertising campaigns.
