Vanity sizing, ovvero di quando le misure (non) contano: sapete di cosa parliamo?
Introdotto negli anni '80, il così detto vanity sizing è il fenomeno per cui capi di abbigliamento della stessa misura diventano nel tempo più grandi…
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Vanity Sizing: Why Your Size 12 Jeans Don't All Fit the Same
Vanity Sizing: The Hidden Truth Behind Inconsistent Clothing Sizes The fashion industry's practice of vanity sizing, where clothing sizes are made larger without changing the label, is causing confusion and frustration for consumers. A recent video by The News Movement highlights this issue, showing how size 12 jeans from different brands can vary significantly in waist measurements. This inconsistency creates a problem for shoppers trying to find well-fitting clothes, leading to increased returns and environmental waste. "Brands are making those size 12 jeans bigger and bigger while still labeling them as size 12," explains the presenter in the video. This practice, she points out, is not only misleading but also contributes to a culture that reinforces unrealistic body image standards. Activist Lindy McGlone agrees, stating that vanity sizing is problematic because it perpetuates the idea that "skinny is the way to be." The lack of standardization in clothing sizes is a significant issue with far-reaching consequences. The video's visual representation of the size discrepancies, coupled with the concerns raised by McGlone, makes a compelling case for greater transparency and standardization in the fashion industry. Consumers deserve accurate sizing information to avoid the frustration and waste associated with vanity sizing.
