TikTok Made Me Buy It: Is Maybelline's New Mascara Worth the Hype?

Maybelline's Colossal Curl Bounce Mascara: A TikTok Review. A recent TikTok video by The Ranting Ma (@therantingma) has generated interest in Maybelline's new Colossal Curl Bounce mascara. The video shows the author applying the mascara and giving her honest review. "It's actually a very, very good mascara," she says, adding that "if you use too much...it does go clumpy." The video highlights the importance of proper application to avoid clumping, a common issue with mascaras. The video's popularity underscores the influence of social media on consumer purchasing decisions.