
Dressing Against the Algorithm With 100-Year-Old Clothes
Move over deadstock, the fashion girls and aesthetes are excavating something much older and stranger.
Vintage Fashionistas Challenge Small-Town Norms in Viral Coffee Shop Video. NEWNAN, GA – A recent viral video from local vintage clothing shop owner "The Reverie" (thereverieatl) has sparked a conversation about fashion, self-expression, and community appreciation. The video, uploaded on July 26, 2025, features two women confidently sporting elaborate vintage attire – an Edwardian-era dress paired with 1970s Dingo boots – in a seemingly ordinary small-town coffee shop in Newnan, Georgia. The video's caption, "If only they knew… No one in our small town coffee shop knows we're wearing an Edwardian dress and 1970's dingo boots," captures the creators' playful frustration at their unique style going unnoticed. This sentiment resonated widely, garnering over 150,000 views and thousands of likes and comments. Viewers quickly weighed in on the observation. One commenter shared, "when I wear my antique dresses in my bumblefuck town I always get compliments 😂 the old ladies will come out of the woodworks to hype you up, just go to the farmers market in those outfits!" Another barista from a small town remarked, "as a barista in a small town I would’ve noticed <3." The video highlights a common experience for those with distinctive tastes, prompting discussions on whether unique fashion is truly appreciated or simply overlooked in everyday settings. The creators, known for their vintage clothing shop, continue to champion historical styles, encouraging a broader appreciation for fashion history.
Move over deadstock, the fashion girls and aesthetes are excavating something much older and stranger.