Influencer's Hair Struggle Leads to Unexpected Product Discovery

In a recent video posted on social media, influencer "This mum cooks" shared a relatable experience about hair styling struggles. She described a past incident where a perm she got as a teenager didn't last, despite a second attempt by the stylist. "She said there's nothing I can do, your hair just won't take a perm," This mum cooks recalled. The video then transitioned into a product review of a root lift spray by WOW, which she stated has been a 'game changer' for her fine, straight hair. This mum cooks enthusiastically recommends the product for others with similar hair types. The video highlights the common challenges faced by individuals with fine hair and offers a potential solution, making it a topic of interest for beauty and lifestyle publications.