Kenyan Product "Over" Targets National Market Domination

Kenya's "Over" Product Eyes Nationwide Expansion NAIROBI, KENYA – A recent interview sheds light on the ambitious expansion plans of a Kenyan product known as "Over." Two businessmen discussed strategies for successfully navigating a saturated market and ensuring consistent nationwide availability. One interviewee stressed the importance of a 24/7 supply chain to meet the anticipated demand. "The next step is to colonize the market," he stated, emphasizing the need for a robust distribution network. His colleague agreed, adding, "Over's supply will be 24/7, ensuring availability from Arusha to the most remote corners of the country." This strategic approach suggests a confident outlook for "Over's" future in the Kenyan market.