Thai Family Recipe Conquers Global Markets: Jarome's Success Story

From Trang's Kitchen to Global Shelves: Jarome Curry Paste's Success Story Jarome curry paste, a family recipe from the southern Thai province of Trang, has achieved remarkable success. Initially sold in local markets, Jarome's unique flavors have captured the attention of consumers nationwide and beyond. The brand's expansion is a testament to the dedication of its owners and the support it received from CP All, a major Thai retailer. "We started Jarome in 2006," shares Jarome's owner in the video. "It's been a journey from our family kitchen to Makro shelves across the country." The video showcases the traditional methods used in making the paste, highlighting the authenticity of the recipe. The partnership with CP All has been instrumental in scaling up production and distribution. Jarome's success is not only a testament to the quality of its product but also a symbol of the growth potential of Thai SMEs. The brand's expansion into international markets is a source of pride for Thailand, showcasing the country's rich culinary heritage on a global stage.